Need

How to unite many different community care organisations which all operated under The Salvation Army brand, but which all had different names, different logos and different visual identities.

Solution

Thinking Eye developed one single sub-brand for all the different organisations carrying out The Salvation Army’s community care work.

Results

A fresh, clean and modern sub-brand which clearly differentiates The Salvation Army’s community care work from its other activities. Salvocare has a very strong brand identity of its own but it is unmistakably still part of The Salvation Army and it successfully meets the organisation’s strict corporate identity guidelines.